空心汤团

正门

正门

图1:位于深圳第一高楼-京基一百-傍边的商场-京基百纳空间

中移动在深圳高调演示4G网络,给人的感觉十分成功。可是,看完了演示,回到现实中。请问移动终端设备何时投入市场?让人们可以真正用上,而不是精神会餐。TD-WCDMA主要是因为移动终端选择太少,所以无法推广。而联通则占了WCDMA是国际上最常用的制式的便宜,所以大量的水货加上苹果、HTC、三星、moto等都可以不加修改地把国外产品直接用到国内,从而使得联通大发横财。而电信因为是CDMA2000,只有部分国外的电信企业采用,而且都是无卡的。所以水货进入中国大陆,首先要烧号,十分麻烦。因此,造成电信的3G用户比联通的少很多。而移动因为是国产格式,所以3G用户最少。不过从网上的帖子来看,很多是心理因素,而不是TD-WCDMA技术上的有什么问题。而国外名牌设备支持TD-WCDMA的不多,也造成追星一族无法光顾中移动。不过,别忘了,在GSM领域,中移动还是老大。论其服务和覆盖,还是最稳定和可靠的。因此也造成了很多3G手机,如iPhone4S等,用户宁可不用其3G功能,而仍然使用移动的GSM功能。这也说明,中国的手机用户主要追求的不是3G,而是电话。至于上网么,3G手机都可以通过Wi-Fi来上网,比3G上网省电。你看,实际情况就是这样。3G这样,4G又如何?
4G2lte
图2:不少在京基百纳空间逛商场的消费者顺便过来观看中移动的4G LTE演示

目前中国的4G只有中移动格式,当然这个国产格式也在国际上得到比较广泛的采用,所以有希望打个翻身仗。不过说归说,至今还没有见到移动产品,所以仍然都是空心汤团。

4G
图3:中移动在深圳京基百纳空间做公众演示

Advertisements

推荐一篇文章-The Perils of Site Fatigue

The Perils of Site Fatigue

Bolaji Ojo, Editor in Chief
5/15/2012
Don’t ask me to follow or Like your company on social media if it won’t add value to my day. I am struggling already with site fatigue, and I can’t add another unwarranted detour to my already tedious trip on the information superhighway.

I’ll define “site fatigue” for those who may not have heard the term before. (You’ve probably experienced it.) But let me first explain how it can be contracted and who is behind it.

Each week, I visit hundreds of corporate, government, and individual Websites. I read news, dig up press releases, search for information, digest financial analysis, and even indulge in a few minutes of entertainment on sites like YouTube and Yahoo. To top it off, I receive a deluge of requests to Like companies on Facebook, follow tweets on Twitter, or be LinkedIn with others. Then there’s Foursquare, Google+, Habbo, MyLife (formerly Reunion.com), MySpace, Plaxo, Renren, StumbleUpon, and XING. (Click here for a more complete list of social networking Websites.)

Stop. My brain is clogged. Like many other professionals who have to wade through this thicket of invitations in addition to other sites, I am typically dizzy by the end of each day, and I am happy to get away from my computer, smartphone, or tablet. I didn’t know what to call the ailment until a colleague, Barbara Jorgensen, explained during a meeting that many of the people in the electronics purchasing community are suffering from site fatigue and would welcome only those additional offerings that help them sort through the clutter. They need functional sites that narrow the digital landscape they must survey. In other words, less is more.

They are tired of digging up pricing information for certain components on countless sites and then lumbering to another set of sites for news and data on market conditions, suppliers’ financial health, product availability, economic forecasts, etc. They visit supplier sites for technical information, the Securities and Exchange Commission site for regulatory filings, parts distributor sites for end-of-life and lead time information, and manufacturer home pages to glean whatever they can about product roadmaps, other strategic initiatives, and management changes that can impact their operations. Then, as if this journey through the Internet wilderness weren’t mind numbing enough, they get requests from some of these same companies to “visit us on Facebook.”

Are you kidding me? Some of these requests simply don’t make sense. They eat up time I could be using more productively. I wonder if these companies realize how they are contributing to the mindless chatter that’s clogging up our inboxes. Please don’t ask me to Like your company on Facebook if there’s no particular hook or reason for me to do so. Don’t ask me to follow your tweets if they aren’t worth following. Don’t ask me to tag or recommend you if I can’t justify the investment of my time.

In case that wasn’t clear enough, let me get some more off my chest: I am tired of being asked to like companies I don’t care to like, to follow firms with no compelling stories, to link with businesses that haven’t convinced me we have anything in common, and to “pin” products or individuals with whom I share no interests.

And I am not alone. Site fatigue is becoming an endemic disease among workers worldwide. We like social media, but it must be properly used. Right now, that doesn’t appear to be the case at many companies. If your company has a Website that I can reference, what exactly do you want me to do on your Facebook page? Are you sending me to this site simply because everybody else is there, or do you have something there that would make it easier for me to get the information I need?

OK, I know this may sound like the ranting of an overworked editor, but answering these questions can help businesses make better and more productive use of resources and avoid alienating suppliers, customers, and end users. The indiscriminate use of social media is driving a large portion of your audience crazy, and some are simply ignoring your requests because you haven’t given them any justifiable reason to respond.

As I was writing this blog, I decided to conduct a simple test. I had never seen a “Like us on Facebook” request from Apple Inc. (Nasdaq: AAPL), and I was wondering if the company even has a Facebook page. I checked. There’s no http://www.facebook.com/apple page. What about the competition? All of Apple’s rivals have dedicated Facebook pages, including BlackBerry, Dell, Ericsson, HP, HTC, Lenovo, Nokia, and Samsung. Component suppliers are on Facebook, too, including AMD, Freescale, Intel, and Qualcomm.

The typical message on these pages resembles this one from Ericsson’s page: “Ericsson is on Facebook. To connect with Ericsson, sign up for Facebook today.” Why, I asked myself. Does Ericsson know something Apple doesn’t? Has it leveraged Facebook in ways the folks over at Apple just don’t get? Why would I want to connect with Ericsson on Facebook? Do I really need that intermediary between us? What exactly does Facebook offer me about Ericsson that the company doesn’t offer now on its Website?

And why should I worsen my site fatigue by adding all these social media sites separately for the dozens of companies I follow?

I am not a social media Grinch. I will follow your company if you can justify the investment of my time.

from EBN
英文好的读者可先睹为快,下一篇争取把中文翻译出来。

大浪淘沙

移动设备市场上,波涛汹涌,一浪高过一浪,而且是后浪推前浪。谁是老大?这不应该是需要研究的问题。因为这问题只有SB才会问,你是用户的话,哪个好用,哪个就是老大。可是专职跟屁虫可就为难了,因为没有老大的标准。今天不知道从哪里知道什么市场占有率,于是就说某某为老大。可是,有脑子的人都会想一想,什么是市场占有率?谁能够统计市场占有率?不还是那些制作公司或者商家。都是有自己想法的,而不是客观的,更不用说什么公正的。
更有意思的是自己定个调子,例如说G是老大。于是不管是软件还是硬件都一股脑儿地扑过去,直到倾家荡产。可是,新的系统不断更新,你跟得上吗?
还不如做用户,来消费一下。愿意尝鲜也行,长时间使用也行,主动权在你自己。安卓风行一时,现在到了尽头,尽管4.0出来了,可是不见对市场有多大帮助。iOS稳打稳扎,但是不见得能当常胜将军。不过凭良心说,iOS的使用体验,好过安卓。
前一阵不被看好的Nokia,恰恰是因为WP7,大打翻身仗。很多预言家现在都闭上了嘴巴,只剩下嘟囔。因为这些预言家几乎没有一个预言是正确的。WP7现在到了比较成熟的阶段,当然比起安卓和iOS来,软件还是少。不过这个平台已经很明确了,十分有前途。可是,市场上还有人迷迷糊糊,固步自封。自己对自己说,还是安卓呀,WP7没前途。是吗?你看,那些率先进入WP7的软件得到了广泛应用,而只限一种系统的软件,销量小得多。我说的销量不一定指付费软件,免费的也有这个问题。因为免费的后面就是广告。用的人少,广告商就不愿意在这个软件里打广告。
Nokia放弃塞班,投向微软并不是失策,而是转机。Nokia是有深厚手机底子的公司,不会那么轻易放弃。而世界上喜欢Nokia的用户多着呢。我也算上一个,用过许多手机,还是诺基亚印象最深。反而摩托、索爱之类的实在不感冒。都是花钱买的体验,但是没有买到教训。唯一让我难忘的手机,就是HTC的HD2。我刷过安卓,包括MIUI(也是安卓的麾下),总是问题多多。可是这次刷了WP7,感觉非常顺手。当然HD2的WP7不是终点。我看准了还是要入手诺基亚的,至于是900还是800,要看当时中国几家移动公司的服务了。如果,诺基亚能提供移动的4G,那么这是第一选择。然而,电信能提供的3G,也是可以考虑的。因为我有联通的iOS设备。所以WP7不会考虑联通的。为了考验HD2的WP7性能,我采用了移动的服务。

尝试WP7

移动设备的操作系统中已经用过安卓和iOS两种。而windows mobile退出之后,塞班和黑莓都衰落了,而上述两种就乘虚而入,霸占市场。微软没有旁观,终于推出了WP7。由于我拥有机王HD2,可以先用为快,不必先买机。
机王自从放弃WM6.5以来,一直刷的是小米。可是自从有了小米手机,对我们的发烧友就冷淡起来,只是对付,没意思就算了。
现在刷了WP7,令人生厌的安卓,和自大狂谷歌,可以甩掉一些了。希望微软继续发挥作用。

苦撑

这两天到几个微博帐号里转转,实在无聊。几个月没新博的是主流,语言枯燥,内容空乏,没意思了。发牢骚,说冷笑话的也已是为了说而说,反而微信等实用工具人气高得多。饭否还活着,不过几个朋友都不露了。苦苦撑着不知为哪般?

学无止境

玩儿了那么多年的摄影,可是就没有入门。几种常用的软件也没有搞通,只是简单地操作一下,深层次的功能就没有用过。自从远离了微博,有充分的时间来再学习。LR、PS还有无敌兔。尽管不可能成为什么家,但是以前一些被放弃的照片,竟然也可以救回来一些。
人的秉性真是很难改变,要等到快离开人世了才醒悟。但,那已经没有多久了。是放弃,还是补课?我采取了后者。为什么要留下遗憾呢?